Reveal your full potential...
The ODC gives us something
different because it taps into the unconscious to reveal our true self – rather
than being limited by conscious self-reporting and language interpretation as
in traditional questionnaires.
It achieves this by using images,
asking us which images we are naturally drawn towards or away from. This transcends culture, age, language and
ethnicity because these archetypes are inherently understood – as Carl Jung
discovered when he developed the model of archetypes in personality in the
After fifteen years of research and more than forty-thousand people completing the ODC, it is now a tool used by a large number of
organisations across the world.